Syncrus
BPO C-Level 360º & Global

Your Executive Team,
360º and Global.

High-performance management for companies that refuse to accept borders.
We take over your business operations — from back office to internationalization — so you can focus on strategy.

I want my Executive Team Understand the Concept
360° Full Coverage
6+ Areas of Expertise
Global Import & Export
The Concept

BPO C-Level:
No Borders

Syncrus doesn't just put your house in order — it opens the world's doors to your business. We act as your outsourced executive team, taking on the complexity of running a company that operates in both domestic and international markets.

  • We combine industrial technical rigor with a vision of global expansion
  • From back office to internationalization: full coverage of operations
  • Methodology: Lean Six Sigma Master Black Belt applied to your reality
  • Import & Export: we cut costs and scale revenue globally
Discover our model
Executive Management
Integrated Operations
BPO C-Level Global
Syncrus 360º
People Processes Platforms Global
Our Pillars

The Triad of
Global Expansion

Three integrated axes that structure your company from the inside out — removing the pain points that hold growth back the most.

Who we work with:
SME Manufacturers Scaling Companies Healthcare & Pharma Construction & Engineering Offices & Services Importers & Exporters Agribusiness & Livestock Technology General Manufacturing Steel Mills
01

People

Teams without process, leaders without preparation and a culture without direction are the root of most operational problems. We solve this by structuring the human capital that sustains growth.

Pain points we solve
  • High turnover and difficulty retaining talent
  • Teams without clear goals and roles
  • Managers who lead without a method
  • Weak or nonexistent organizational culture
  • Strategic Recruitment & Selection
  • Building High-Performance Teams
  • Leadership Training & Development
  • Organizational Climate & Global Culture
02

Processes

Companies' biggest pain points hide in their financial and commercial processes — cash flow that bleeds, a sales pipeline with no predictability and an operation that depends on a single person.

Financial & Commercial Pain Points
  • Finance: Cash is always tight, with no visibility of where the money goes
  • Finance: Wrong pricing that erodes margin without the owner noticing
  • Sales: Sales depend on the owner — no process, no pipeline, no predictability
  • Sales: A team without a playbook, without a CRM and without clear targets
  • Operations: Processes live in people's heads, causing rework and loss of scale
  • Financial Management & Margin Control
  • Sales Structuring & Sales Pipeline
  • Lean Six Sigma — Eliminating Waste
  • Supply Chain & Import/Export
03

Platforms

Decisions based on gut feeling instead of data, disconnected tools and manual processes that steal time — the right technology turns all of this into a real competitive advantage.

Pain points we solve
  • Spreadsheets as the only financial management system
  • No CRM — the sales pipeline lives on paper or in memory
  • No dashboards: decisions made without real-time data
  • Disconnected tools causing constant rework
  • Technology Audit & Selection (ERP/CRM)
  • Automation of Repetitive Processes
  • Dashboards & Business Intelligence
  • Market Intelligence & Global Data
Discover our Tools
Does your company have any of these pain points? Book a free strategy session and find out exactly where your business bottlenecks are.
I want my Strategy Session
360º Services

Service Portfolio
360º, Up to Date

From financial management to winning new markets: Syncrus covers every front with high-level executive expertise.

BPO C-Level · Foreign Trade

Outsourced Internationalization
Leadership

We work on the two critical fronts of foreign trade — cutting costs through imports and scaling revenue through exports — with full execution, from diagnosis to operation.

-40% import cost
+6 global markets
360° full execution
Front 01
Strategic Imports

We source the best global suppliers and optimize the entire logistics chain to lower the cost of your final product and increase your margin.

  • International Sourcing Mapping qualified suppliers worldwide
  • Negotiation & Contracts Competitive prices with protective clauses
  • Logistics & Customs Clearance Customs management with no tax surprises or delays
  • Currency Protection Hedging and currency management to shield your margin
Cost reduction of up to 40% on the final product
Front 02
Exports & Expansion

We prepare your company in processes, certifications and strategy to win new markets competitively and with operational security.

  • Readiness Assessment Assessment of processes, capacity and documentation
  • International Certifications ISO, RDC, FDA, CE Mark according to the target market
  • Market Intelligence Analysis of demand, competition and the right channels
  • Global Go-to-Market Entry strategy, distributors and pricing
Scaling global revenue with operational security
Markets served
🇺🇸 North America 🇪🇺 Europe 🇧🇷 Latin America 🇨🇳 Asia 🇦🇪 Middle East 🌍 Africa
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Outsourced Finance Leadership

We take control of your finances with the precision of an experienced CFO. From cash flow to currency management, we have everything covered to operate in domestic and international markets.

  • Cash Flow Management
  • Financial Planning & Budgeting
  • Cost & Profitability Control
  • Currency Management & Margin Protection
  • Strategic Tax Planning
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Cost Reduction up to 30%
Financial Visibility 100%
Implementation Time 30 days

Outsourced Sales Leadership

We structure and scale your sales operation with proven methodologies, turning your pipeline into predictable, recurring revenue.

  • Sales Pipeline Structuring
  • Salesperson Training & Development
  • CRM Implementation
  • Sales Playbook & Scripts
  • Targets, Commissions & Incentives
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Sales Growth +45%
Structured Team CRM + Playbook
Predictable Revenue Stable MRR

Outsourced Marketing Leadership

We position your brand with strategy, data and creativity. From branding to lead generation, we build a presence that converts into business.

  • Brand Strategy & Positioning
  • Digital & Content Marketing
  • Lead Generation & Qualification
  • Performance & Paid Media Management
  • Data Analysis & ROI
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Qualified Leads +3x
Brand Awareness Growing
Marketing ROI Measurable

Outsourced Supply Chain Leadership

We orchestrate your company's entire supply chain, integrating global sourcing, production, inventory and logistics for maximum operational efficiency.

  • Production Planning & Control (PPC)
  • Global Sourcing & Supplier Negotiation
  • Domestic & International Logistics
  • Smart Inventory Management
  • OTD, OTIF & Inventory Turnover KPIs
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Productivity +50%
Optimized Inventory Lean Six Sigma
Global Sourcing End-to-End

Outsourced Quality Leadership

We structure quality management systems and regulatory workstreams for companies that need to operate with compliance, traceability and technical solidity in the face of market requirements.

  • ISO 9001 / ISO 14001 / ISO 13485 Implementation
  • Compliance with RDCs and Industry Standards
  • ANVISA Registration Hosting (Brazil)
  • INMETRO Qualifications (Brazil)
  • Internal & External Audits
  • Quality Management
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Certifications ISO 9001 · 13485 · RDC
Regulatory ANVISA & INMETRO
Technical Support Registration Hosting
Exclusive Format

Tailored
Service

Our scope of work is tailor-made. We work through Executive Cells to ensure focus, specialization and structured results for your business.

Action Cells

A scope of work focused on structuring, strengthening and perpetuating your business.

C1 - Governance & Strategic Management

Diagnosis, planning, KPIs, management accounting, strategic follow-up, management meetings and decision-making.

C2 - Infrastructure & Operational Excellence

Operations, processes, workflows, manuals, technology integration, ERP and supplier management.

C3 - Sales & Customer Experience

Revenue strategies, average ticket, recurrence, sales campaigns, relationships and monetization opportunities.

C4 - Marketing & Brand Strengthening

Positioning, launches, communication, campaigns, marketing calendar, acquisition and brand consolidation.

C5 - People, Training & Performance

Team structure, training, behavioral standards, follow-up and continuous development.

Our Method

The Workflow
Syncrus 360º

Syncrus works in a cyclical, integrated way. A living management system that evolves with your company.

01

360º Diagnosis

We dive deep into your operation, mapping bottlenecks, opportunities and the real state of People, Processes and Platforms.

02

Strategic Plan

We design a tailored executive roadmap with clear goals, priorities and success metrics for each area.

03

Integrated Execution

Our directors take over the operation. We implement, train, automate and deliver with speed and precision.

04

Continuous Evolution

We monitor, adjust and evolve continuously. Each cycle brings more efficiency, more results and more freedom for you.

Continuous Cycle Syncrus 360º
Why Syncrus?

We are not a consultancy.
We are your Executive Team.

Real Execution

We don't just advise — we take executive responsibility and deliver concrete, measurable results.

Startup Agility

Fast decision-making and implementation, without the bureaucracy that paralyzes large companies.

Multinational Rigor

Robust methodologies, documented processes and high-level corporate governance for companies of any size.

Integrated View

We see the company as a single system. Every decision considers its impact on every area, avoiding silos.

Data-Driven Management

Every decision is based on real data. Dashboards, KPIs and reports that show what matters, when it matters.

Cost-Effectiveness

A fraction of the cost of a full-time executive team, with all the expertise, commitment and results of a dedicated senior team.

Syncrus Partners

Multidisciplinary leadership for
strategy, execution and growth

Meet the partners who combine management, governance, performance, sales structuring and operational excellence to accelerate the growth of the companies Syncrus serves.

Photo of Caiky Mazalli
COO, Supply Chain & Operational Excellence

Caiky Mazalli

Chief Operating Officer | Black Belt | Specialist in Supply Chain, process optimization, operational excellence and quality systems | Specialist in International Business

COO & Founder of Syncrus, with a career built on operational leadership, supply chain, quality, administrative structuring and international business. He spent nearly a decade as an executive at a Chinese healthcare group, leading process mapping and auditing, continuous improvement with Lean, Six Sigma and BPM, performance indicators, logistics, compliance with ISO 13485, 9001, 14001 and RDC 665, and the management of international markets. He also brings procurement experience from a multinational food company, plus foreign trade and technical operations experience at some of Brazil's largest dental companies, combining strategic vision with hands-on execution to evolve complex operations.

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Photo of José Luís Paschoalotto Filho
CMO, Performance & Sales

José Luís Paschoalotto Filho

Specialist in business growth, strategic marketing and sales scaling.

CEO of Performando em Marketing and CMO & Partner at Syncrus, he develops strategies that integrate marketing, management and sales intelligence to build companies ready to grow predictably.

Experienced in brand positioning, performance, strategic communication and business development, always focused on turning growth into a sustainable process rather than a one-off event.

He believes companies don't grow just by selling more, but by building systems capable of sustaining their evolution.

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Photo of Marcelo Monteiro
Growth, Performance & Sales Structuring

Marcelo Monteiro

Focused on organizing the sales process before scaling media and acquisition.

A professional focused on growth, performance marketing, Google & Meta Ads and sales structuring. His work connects sales strategy and performance media to help companies organize their pipeline, gain predictability and invest in growth on a more solid foundation.

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Photo of Marcelo Augusto Garcia Gadott
CEO, Governance & Business Management

Marcelo Augusto Garcia Gadott

Founder with a 360º view of BPO C-Level, corporate governance and executive leadership.

CEO & Founder of Syncrus, he leads work centered on business management, corporate governance and intelligence applied to business growth. His public positioning emphasizes BPO C-Level, executive structure and growth with strategic direction.

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Frequently Asked Questions

Everything you need
to know about BPO

Transparency is part of our DNA. If you still have questions, talk to our team.

Prefer to talk directly? Our team replies within 2 business hours.
Talk Now

BPO C-Level means we outsource the role of your company's executive directors — a fractional C-suite. Unlike a consultancy that only makes recommendations, we actually take executive responsibility for areas such as Finance, Sales, Marketing, Operations and Quality — we make it happen.

Syncrus works with companies in any industry that are growing or getting structured. It is ideal for SMEs that need C-level expertise but are not yet ready to hire a full in-house executive team.

The initial diagnosis is completed within 15 days. The first actions are implemented within 30 to 60 days. Structural, sustainable results become visible from the 3rd month.

No. Syncrus works alongside your team, taking on executive and strategic leadership while empowering the people already in the company. Our goal is also to develop your employees so the company becomes increasingly self-sufficient.

Lean Six Sigma combines eliminating waste (Lean) with reducing variation and defects (Six Sigma). Our team holds Master Black Belt certification — the highest level — and applies this expertise to optimize processes in any industry.

The investment is tailored to the scope and size of the company. The cost is significantly lower than maintaining an equivalent in-house executive team. Request a free strategy session to receive a customized proposal.

No. Syncrus runs a readiness assessment and structures the entire process from scratch. We prepare your company internally — processes, certifications and sales structure — before taking the first step into foreign markets. If the goal is importing, we also start by fully mapping the supply chain before any negotiation.

Let's talk

Ready to have your
360º Executive Team?

Take the first step to transform your company's management. Our team is ready to understand your business and show how Syncrus can accelerate your results.

WhatsApp +55 (16) 99792-3007
E-mail contato@syncrus.com.br
LinkedIn /company/syncrusbrasil
Instagram @syncrusbr
Address Av. Costábile Romano, 2810, suites 01 and 02 - Ribeirânia, Ribeirão Preto - SP, 14096-275, Brazil

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