Sales process
Defining and standardizing the sales journey.
Has your company grown, but sales still depend on the owner, on a few salespeople or on undocumented processes? Sales structuring organizes the sales operation to create predictability, control and room to grow.
Syncrus structures sales through diagnosis, processes, CRM, pipeline, KPIs, a playbook and executive governance.
Sales structuring is the process of organizing the sales function so that it works with method, KPIs and clear responsibilities.
The work can include defining the sales process, pipeline stages, CRM, team routine, targets, KPIs, forecast, playbook and results follow-up.
Sales structuring is recommended when the company:
The work can include:
Defining and standardizing the sales journey.
Organizing opportunities, stages, activities and sales history.
Clear criteria for moving opportunities forward.
Tracking conversion, sales cycle, ticket, pipeline and forecast.
Standardizing sales best practices.
Meetings, follow-up, analysis and decision-making.
Syncrus starts by diagnosing the current operation, identifies bottlenecks and structures a sales model suited to the company's stage. Then it follows the implementation to turn strategy into routine.
Sales structuring doesn't exist to add bureaucracy to sales. It exists to make the operation predictable.
Straight answers to the most common questions on the topic.
It is the process of organizing the sales function with processes, pipeline, CRM, KPIs, responsibilities and governance to make sales more predictable.
Sales structuring focuses on building and organizing the operation. Consulting can also address specific problems in an existing structure.
When the company grows without predictability, depends on the owner to sell, has no clear processes or cannot track pipeline performance.
Yes. The CRM organizes opportunities and makes it possible to track the sales process, KPIs, pipeline and relationship history.
Yes. Growing companies can structure processes and KPIs before rising sales create disorder.
Yes. The structure can be adapted to long sales cycles, multiple decision-makers, sales representatives, distributors and B2B operations.
If your company needs to structure this area with executive vision, governance and hands-on implementation, Syncrus can take on this process alongside you.